“The Disney Touch” by Ron Grover Hardcover Book
“The Disney Touch” by Ron Grover is a behind-the-scenes business biography detailing how Michael Eisner and his management team revitalized the Walt Disney Company in the 1980s.
Here’s a deeper look at what the book covers:
📘 Overview of The Disney Touch
• Full title: The Disney Touch: How a Daring Management Team Revived an Entertainment Empire
• Author: Ron Grover, former L.A. Bureau Chief for Business Week
• Published: 1991 by Business One Irwin
• Length: 315 pages
🏰 What the Book Explores
• Disney’s decline post-Walt: After Walt Disney’s death in 1966, the company stagnated, becoming vulnerable to corporate raiders in the early 1980s.
• The Eisner era: In 1984, Michael Eisner (formerly of Paramount) and Frank Wells took the helm, bringing in fresh talent and bold strategies to reinvigorate Disney’s brand and profitability.
• Strategic moves:
• Revamping the film division with hits like The Little Mermaid and Beauty and the Beast
• Expanding theme parks globally (Tokyo, Paris)
• Launching new media ventures including TV and home video
• Creating a retail empire around Disney characters
ISBN-13 : 978-1556233852
Item Weight : 1.4 pounds
Dimensions : 6.25 x 1.25 x 9.25 inches