{"product_id":"the-disney-touch-by-ron-grover-hardcover-book","title":"“The Disney Touch” by Ron Grover Hardcover Book","description":"\u003cp\u003e“The Disney Touch” by Ron Grover is a behind-the-scenes business biography detailing how Michael Eisner and his management team revitalized the Walt Disney Company in the 1980s.\u003cbr\u003e\nHere’s a deeper look at what the book covers:\u003cbr\u003e\n📘 Overview of The Disney Touch\u003cbr\u003e\n• \tFull title: The Disney Touch: How a Daring Management Team Revived an Entertainment Empire\u003cbr\u003e\n• \tAuthor: Ron Grover, former L.A. Bureau Chief for Business Week\u003cbr\u003e\n• \tPublished: 1991 by Business One Irwin\u003cbr\u003e\n• \tLength: 315 pages\u003cbr\u003e\n🏰 What the Book Explores\u003cbr\u003e\n• \tDisney’s decline post-Walt: After Walt Disney’s death in 1966, the company stagnated, becoming vulnerable to corporate raiders in the early 1980s.\u003cbr\u003e\n• \tThe Eisner era: In 1984, Michael Eisner (formerly of Paramount) and Frank Wells took the helm, bringing in fresh talent and bold strategies to reinvigorate Disney’s brand and profitability.\u003cbr\u003e\n• \tStrategic moves:\u003cbr\u003e\n• \tRevamping the film division with hits like The Little Mermaid and Beauty and the Beast\u003cbr\u003e\n• \tExpanding theme parks globally (Tokyo, Paris)\u003cbr\u003e\n• \tLaunching new media ventures including TV and home video\u003cbr\u003e\n• \tCreating a retail empire around Disney characters\u003cbr\u003e\nISBN-13 ‏ : ‎ 978-1556233852\u003cbr\u003e\nItem Weight ‏ : ‎ 1.4 pounds\u003cbr\u003e\nDimensions ‏ : ‎ 6.25 x 1.25 x 9.25 inches\u003c\/p\u003e","brand":"LovelyTreasures","offers":[{"title":"Default Title","offer_id":44319402590250,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/lovelytreasures-2.myshopify.com\/products\/the-disney-touch-by-ron-grover-hardcover-book","provider":"LovelyTreasures","version":"1.0","type":"link"}